If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. Which destination could you identify? What directional phrase was ambiguous? What description would improve navigation? Author notes / illustrative keys where applicable: 1. Read for destination comprehension. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. 2. Read for ambiguous wording. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score. 3. Read for description improvement. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.