{
  "title": "Agency client feedback survey",
  "questions": [
    "How clear was the process for giving feedback?",
    "Which revision step caused confusion?",
    "What would improve coordination on the next brief?",
    "Were review deadlines and approval responsibilities clear?",
    "Which part of the brief should be agreed earlier next time?"
  ],
  "question_notes": [
    "Feedback instructions determine whether clients know where to comment and what approval means. Examine channel, review criteria and decision ownership separately to reduce avoidable revision cycles.",
    "A confusing revision identifies a specific breakdown between submitted feedback and the changed draft. Trace the instruction and version involved before assuming either party misunderstood the entire brief.",
    "Coordination suggestions reveal whether the next project needs earlier inputs, fewer approval routes or clearer checkpoints. Test an agreed process change without treating creative preference as measured performance.",
    "Deadlines and approval ownership must work together for a review to progress. Identify whether timing, authority or both were unclear before assigning a clearer review schedule.",
    "Early agreement reduces revisions caused by unstated requirements. Identify the unresolved audience, purpose or constraint and add it to the next briefing conversation instead of expanding the brief indiscriminately."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: how clear was the process for giving feedback.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which revision step caused confusion.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would improve coordination on the next brief.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: were review deadlines and approval responsibilities clear.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which part of the brief should be agreed earlier next time.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}