# Agency client feedback survey

Improve collaboration around briefs, revisions, and approvals.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. How clear was the process for giving feedback?

Answer: ____________________

## 2. Which revision step caused confusion?

Answer: ____________________

## 3. What would improve coordination on the next brief?

Answer: ____________________

## 4. Were review deadlines and approval responsibilities clear?

Answer: ____________________

## 5. Which part of the brief should be agreed earlier next time?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Feedback instructions determine whether clients know where to comment and what approval means. Examine channel, review criteria and decision ownership separately to reduce avoidable revision cycles.
2. A confusing revision identifies a specific breakdown between submitted feedback and the changed draft. Trace the instruction and version involved before assuming either party misunderstood the entire brief.
3. Coordination suggestions reveal whether the next project needs earlier inputs, fewer approval routes or clearer checkpoints. Test an agreed process change without treating creative preference as measured performance.
4. Deadlines and approval ownership must work together for a review to progress. Identify whether timing, authority or both were unclear before assigning a clearer review schedule.
5. Early agreement reduces revisions caused by unstated requirements. Identify the unresolved audience, purpose or constraint and add it to the next briefing conversation instead of expanding the brief indiscriminately.

Interpretation caution: Avoid treating a creative preference as an objective performance claim.