{
  "title": "Creative review process survey",
  "questions": [
    "Which feedback criterion was unclear?",
    "What context did reviewers need?",
    "What review structure would help?"
  ],
  "question_notes": [
    "An unclear feedback criterion identifies how reviewers are uncertain about judging the draft against the brief. Clarify agreed standards rather than treating preference as objective evidence.",
    "Needed reviewer context identifies the audience, purpose or constraints required to judge proposed creative work. Provide approved briefing references, without treating a preference as objective evidence or assuming feedback authorizes additional scope.",
    "A useful review structure identifies how feedback should be organized around the agreed purpose and constraints. Confirm the process without treating a suggestion as authorization for more work."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Do not interpret preferences as measured campaign performance."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Share agreed review criteria alongside the draft."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}