# Creative review process survey

Improve how clients review proposed creative work.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which feedback criterion was unclear?

Answer: ____________________

## 2. What context did reviewers need?

Answer: ____________________

## 3. What review structure would help?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. An unclear feedback criterion identifies how reviewers are uncertain about judging the draft against the brief. Clarify agreed standards rather than treating preference as objective evidence.
2. Needed reviewer context identifies the audience, purpose or constraints required to judge proposed creative work. Provide approved briefing references, without treating a preference as objective evidence or assuming feedback authorizes additional scope.
3. A useful review structure identifies how feedback should be organized around the agreed purpose and constraints. Confirm the process without treating a suggestion as authorization for more work.

Interpretation caution: Do not interpret preferences as measured campaign performance.


## Illustrative finding and follow-up

Observation: Reviewers judge preferences without reference to the agreed brief.

Action to test: Share agreed review criteria alongside the draft.

Follow-up: After trying the change, repeat “Which feedback criterion was unclear?” with people who experienced it. Check whether they still describe the original issue: reviewers judge preferences without reference to the agreed brief. Compare explanations and sample context, rather than claiming the change caused an improvement.