{
  "title": "Brand voice comprehension survey",
  "questions": [
    "Which phrase felt unclear?",
    "What tone did you perceive?",
    "What wording would better explain the offer?"
  ],
  "question_notes": [
    "Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: playful terminology hides the actual product task.",
    "Perceived tone reveals how wording may communicate authority, informality or pressure beyond its literal meaning. Compare interpretations with the intended message, without assuming a preferred style necessarily increases trust or changes behavior.",
    "Turn the requested improvement into a testable next step. One illustrative action is: use plain task language for important actions."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Preference does not establish brand effectiveness."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Use plain task language for important actions."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "field_protocol": null,
  "editorial_sections": [],
  "note": "Examples to adapt. Not a validated instrument; manual editorial data, not a product import payload."
}