# Buyer decision research survey

Discover how a team evaluates a purchase.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which problem triggered your search for a solution?

Answer: ____________________

## 2. Who needs to be involved in evaluating it?

Answer: ____________________

## 3. What evidence would help you make a decision?

Answer: ____________________

## 4. Which evaluation step needs a demonstration or evidence?

Answer: ____________________

## 5. What practical constraint limits the buying process?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Identify the concrete problem that started the search, separating a recurring task need from general curiosity. Shape evaluation material around that trigger rather than a generic pitch.
2. Map the roles that must contribute to evaluation so each receives relevant information. Ask about responsibilities without requesting private stakeholder details or assuming the respondent controls budget.
3. Find the evidence required for an informed decision, such as a task demonstration or documented constraint. Provide appropriate support instead of interpreting interest as approval.
4. Locate the evaluation stage still blocked by an unproven claim or unclear workflow. Demonstrate that task accurately rather than repeat the entire product overview.
5. Identify the practical condition limiting evaluation, such as timing, access or coordination. Address feasible barriers without inferring that removing one constraint guarantees a purchase.

Interpretation caution: Do not assume the respondent is the budget owner or final decision-maker.