# Campaign message alignment survey

Check whether an advertised promise matches its destination.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. What did the invitation lead you to expect?

Answer: ____________________

## 2. Which part of the page answered that expectation?

Answer: ____________________

## 3. What information was missing?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: visitors expect an example but reach a generic registration page.
2. The matched section reveals whether the advertised expectation is answered by actual destination content. Make the relevant explanation discoverable and qualify the promise, rather than treating arrival or clicking as evidence of satisfaction.
3. Turn the requested improvement into a testable next step. One illustrative action is: provide the promised example before the signup action.

Interpretation caution: Do not mislabel redirects as delivered resources.