{
  "title": "Click-and-collect feedback survey",
  "questions": [
    "Were pickup instructions clear?",
    "How easy was it to find the collection point?",
    "What would improve the handover?",
    "Was it clear which identification or order information was needed?",
    "What should be explained before you travel to the pickup location?"
  ],
  "question_notes": [
    "Check whether the pickup message explained the actual collection steps and conditions. Clarify the missing instruction without mixing pickup logistics with satisfaction about the product.",
    "Locate the navigation problem between arriving at the site and reaching the collection point. Improve specific directions rather than assume a correct address is sufficient.",
    "Find a practical change in the collection handover, such as confirmation or routing. Compare the suggestion with the actual process before adding unnecessary identity checks.",
    "Check whether customers knew what verified information to bring for collection. Explain requirements without asking them to submit identification or order details in the questionnaire.",
    "Identify pickup information needed before travel, including the correct point and actual requirements. Move those details earlier rather than rely on explanations only available on arrival."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: were pickup instructions clear.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: how easy was it to find the collection point.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would improve the handover.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: was it clear which identification or order information was needed.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what should be explained before you travel to the pickup location.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "field_protocol": null,
  "editorial_sections": [],
  "note": "Examples to adapt. Not a validated instrument; manual editorial data, not a product import payload."
}