What problem would this concept help you solve?
Connect the proposed concept to a problem respondents actually encounter. A positive reaction without a relevant task does not establish a practical reason to develop it.
Marketing and audience research / Survey guide
Marketing and audience research · Practical field guide
New concept feedback survey
Explore reactions to an idea without pretending it is already available.
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ILLUSTRATIVE QUESTIONNAIRE5 prompts
Try the first three questions here. Nothing is submitted or saved.
A useful starting point
A questionnaire for new concept.
Explore reactions to an idea without pretending it is already available. Choose the questions that fit the experience you are investigating; avoid asking people to evaluate a step they did not encounter.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.
What part is difficult to understand?
Locate the concept element that readers interpret inconsistently. Clarify its proposed behavior while keeping the distinction between a hypothetical idea and an available capability visible.
What concern would stop you from trying it?
Identify a constraint that could prevent trying the concept, even when the idea appeals. Investigate that constraint separately from aesthetic preferences or general enthusiasm.
Which part would you use first if this concept became available?
Find a plausible first task respondents would attempt if the concept existed. Use that task to shape a test without interpreting hypothetical use as adoption evidence.
What existing task would the concept replace or support?
Compare the proposed concept with the respondent's current way of completing the task. Explore replacement requirements or complementary value without assuming the existing approach is inadequate.
If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. What problem would this concept help you solve? What part is difficult to understand? What concern would stop you from trying it? Which part would you use first if this concept became available? What existing task would the concept replace or support?
Download the questions as text ↓
Examples to adapt, rather than a validated research instrument.
A worked interpretation example
From a comment to a practical next step.
Illustrative scenario. These are not customer results.
Keep the finding specific
Illustrative participants like the idea but cannot connect it to a current task.
Choose an action to test
Refine the task description and test it again without presenting the concept as launched.
Check the experience again
After testing the action, revisit this original observation: Illustrative participants like the idea but cannot connect it to a current task. Repeat the relevant experience prompts with people who encountered the change. Compare specific explanations and sample differences; do not claim causation from the before-and-after responses.
Choose the response format
Make room for the explanation.
| Question | Suggested format | What to preserve |
|---|---|---|
| What problem would this concept help you solve? | Short open text | Let people explain the experience in their own words. Review this answer for: what problem would this concept help you solve. |
| What part is difficult to understand? | Short open text | Let people explain the experience in their own words. Review this answer for: what part is difficult to understand. |
| What concern would stop you from trying it? | Short open text | Let people explain the experience in their own words. Review this answer for: what concern would stop you from trying it. |
| Which part would you use first if this concept became available? | Short open text | Let people explain the experience in their own words. Review this answer for: which part would you use first if this concept became available. |
| What existing task would the concept replace or support? | Short open text | Let people explain the experience in their own words. Review this answer for: what existing task would the concept replace or support. |
Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.
Before you send it
Check what your wording assumes.
Would you agree that new concept feedback was a completely positive experience?
What problem would this concept help you solve?
The initial wording assumes a positive evaluation. The revised question asks about the actual situation so a respondent can describe difficulty, uncertainty, or a different experience.
From question to next step
Make the feedback useful.
Set the decision
Write down the decision you want this questionnaire to support: explore reactions to an idea without pretending it is already available.
Invite relevant voices
Invite people who experienced the relevant situation. Explain response handling and include an optional skip or not-applicable route. Clearly label the concept as proposed rather than a launched capability.
Choose an action
Refine the task description and test it again without presenting the concept as launched.
Read the answers carefully
What the answers cannot tell you.
Clearly label the concept as proposed rather than a launched capability.
Illustrative participants like the idea but cannot connect it to a current task. This is an illustrative interpretation problem rather than a real customer result. Refine the task description and test it again without presenting the concept as launched.
Before you send it
Questions, answered.
What should I learn from this new concept questionnaire?
Explore reactions to an idea without pretending it is already available. Start with one decision you can act on rather than using the survey to confirm a preferred answer.
How should I interpret answers to “What part is difficult to understand?”?
Read this answer for the concrete issue behind the response. Clearly label the concept as proposed rather than a launched capability. Compare specific explanations instead of reducing every response to one average.
What would a practical next action look like?
Refine the task description and test it again without presenting the concept as launched. This is an example action to investigate, not a guaranteed improvement.
When should I send this questionnaire?
Ask after respondents have experienced the specific situation in the first prompt: “What problem would this concept help you solve?” Allow enough time after a proposed change for people to experience it before repeating the questionnaire.
What should I check after changing the process?
After testing the action, revisit this original observation: Illustrative participants like the idea but cannot connect it to a current task. Repeat the relevant experience prompts with people who encountered the change. Compare specific explanations and sample differences; do not claim causation from the before-and-after responses.
Can I use these questions in SurveyTeams?
Copy the questions or download TXT, CSV, JSON, or a Markdown worksheet and adapt them in your own survey. The product CTA opens registration and does not import the example. Verify the features and terms available in your account.
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Build your own new concept questionnaire.
Use these examples to draft your questionnaire. Create a survey draft, add questions, and check the respondent preview in SurveyTeams. Additional features depend on your account and plan.
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