{
  "title": "Customer advocacy invitation survey",
  "questions": [
    "Which activity would you consider?",
    "What approval would you need first?",
    "What information would help you decide?"
  ],
  "question_notes": [
    "Identify the voluntary reference activity the customer would consider, including declining all options. Discuss format and scope before seeking separate approval or publication permission.",
    "Required approvals distinguish interest in being a reference from permission to participate. Explain the actual approval route and optional formats, without treating willingness or an internal request as authorization to publish attribution.",
    "Turn the requested improvement into a testable next step. One illustrative action is: explain participation options and consent steps."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Never turn responses into testimonials without permission."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Explain participation options and consent steps."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}