{
  "title": "Customer launch communications survey",
  "questions": [
    "What changed for your team?",
    "Which start instruction was unclear?",
    "What help reference was missing?"
  ],
  "question_notes": [
    "Read for change meaning. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for start clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for help need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for change meaning. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 2,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for start clarity. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 3,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for help need. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}