{
  "title": "Customer renewal feedback survey",
  "questions": [
    "Which outcome matters most for your renewal decision?",
    "How well did the service support that outcome this period?",
    "What concern could prevent renewal?",
    "Which result can you already demonstrate internally?",
    "What evidence would help your team evaluate continued use?"
  ],
  "question_notes": [
    "Find the outcome driving renewal rather than assuming price is the only decision factor.",
    "Connect the service's contribution to a period and outcome; a broad satisfaction score cannot establish delivered value.",
    "Identify a concern that could change the decision without interpreting it as a commitment to cancel.",
    "Ask for a result the customer can explain internally, avoiding unsupported attribution of their success to the service.",
    "Find evidence the decision-makers need; additional usage reports are useful only if they answer that decision."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Find the outcome driving renewal rather than assuming price is the only decision factor.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Connect the service's contribution to a period and outcome; a broad satisfaction score cannot establish delivered value.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Identify a concern that could change the decision without interpreting it as a commitment to cancel.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Ask for a result the customer can explain internally, avoiding unsupported attribution of their success to the service.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Find evidence the decision-makers need; additional usage reports are useful only if they answer that decision.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}