# Customer renewal feedback survey

Understand the evidence a customer needs before continuing.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which outcome matters most for your renewal decision?

Answer: ____________________

## 2. How well did the service support that outcome this period?

Answer: ____________________

## 3. What concern could prevent renewal?

Answer: ____________________

## 4. Which result can you already demonstrate internally?

Answer: ____________________

## 5. What evidence would help your team evaluate continued use?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Find the outcome driving renewal rather than assuming price is the only decision factor.
2. Connect the service's contribution to a period and outcome; a broad satisfaction score cannot establish delivered value.
3. Identify a concern that could change the decision without interpreting it as a commitment to cancel.
4. Ask for a result the customer can explain internally, avoiding unsupported attribution of their success to the service.
5. Find evidence the decision-makers need; additional usage reports are useful only if they answer that decision.

Interpretation caution: A stated intention is not a confirmed renewal or revenue forecast.