# Customer story structure survey

Improve genuine story readability.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. What problem did the story describe?

Answer: ____________________

## 2. Which outcome qualification was unclear?

Answer: ____________________

## 3. What evidence context was missing?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Look for problem meaning.
2. Look for qualification.
3. Look for context.

Interpretation caution: No fictional customer outcomes.


## Illustrative finding and follow-up

Observation: Stories omit measurement context.

Action to test: Include the customer's verified measurement context.

Follow-up: After the proposed change, ask relevant participants whether this original issue still occurs: Stories omit measurement context. Record what they experienced, including none or not applicable; changes in the sample do not establish causation.