# Customer welcome email survey

Improve the first written guidance after signup.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which first step was clear?

Answer: ____________________

## 2. What information distracted from getting started?

Answer: ____________________

## 3. What should appear in the first message?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Identify the first action the recipient understood from the welcome message. Preserve that instruction and its destination while investigating distracting feature details separately.
2. Distracting information reveals competition between the first useful task and secondary messages. Reorder the welcome email around that task, then check comprehension rather than assuming shorter copy automatically improves activation.
3. Turn the requested improvement into a testable next step. One illustrative action is: lead with one clear first action.

Interpretation caution: Do not claim email opens prove successful onboarding.