# Email action hierarchy survey

Improve email action clarity.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which action appeared primary?

Answer: ____________________

## 2. What alternative link was confusing?

Answer: ____________________

## 3. What action explanation was missing?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Look for primary action.
2. Look for link ambiguity.
3. Look for explanation.

Interpretation caution: No conversion lift claimed.


## Illustrative finding and follow-up

Observation: Several equal buttons compete for attention.

Action to test: Clarify the actual intended primary task.

Follow-up: After the proposed change, ask relevant participants whether this original issue still occurs: Several equal buttons compete for attention. Record what they experienced, including none or not applicable; changes in the sample do not establish causation.