# Email preview text survey

Assess email preview clarity.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. What did you expect after opening?

Answer: ____________________

## 2. Which phrase was misleading?

Answer: ____________________

## 3. What detail would clarify the message?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Read for expectation. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
2. Read for mismatch. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
3. Read for clarification. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.

Interpretation caution: Opens do not prove interest.