{
  "title": "Email subject interpretation survey",
  "questions": [
    "What do you expect inside this message?",
    "Which word is unclear?",
    "What would make the subject more accurate?"
  ],
  "question_notes": [
    "Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: readers expect an account notice rather than promotional content.",
    "An unclear word identifies ambiguity in the expectation set before the email is opened. Align terminology with the actual message content, rather than treating wording preference or opening behavior as evidence of engagement quality.",
    "Turn the requested improvement into a testable next step. One illustrative action is: make the subject match the message purpose."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Do not infer engagement from a stated preference."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Make the subject match the message purpose."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}