# Email subject interpretation survey

Understand expectations created by a subject line.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. What do you expect inside this message?

Answer: ____________________

## 2. Which word is unclear?

Answer: ____________________

## 3. What would make the subject more accurate?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: readers expect an account notice rather than promotional content.
2. An unclear word identifies ambiguity in the expectation set before the email is opened. Align terminology with the actual message content, rather than treating wording preference or opening behavior as evidence of engagement quality.
3. Turn the requested improvement into a testable next step. One illustrative action is: make the subject match the message purpose.

Interpretation caution: Do not infer engagement from a stated preference.