{
  "title": "Gift purchase experience survey",
  "questions": [
    "Which gift option were you looking for?",
    "Was the delivery or collection arrangement clear?",
    "What product information helped you choose?",
    "Which gift-specific instruction was missing?",
    "What would make a future gift purchase easier?"
  ],
  "question_notes": [
    "The intended gift option reveals whether the purchasing route supports the buyer's purpose. Distinguish gift selection, presentation and delivery needs without requesting the recipient's private information.",
    "Delivery and collection guidance determines whether buyers can coordinate a gift's arrival. Identify the unclear arrangement and explain verified options without assuming the purchase is time-critical or guaranteeing dates.",
    "Useful product information shows which fact supported choosing an item for someone else. Preserve that relevance without collecting personal recipient profiles or inventing suitability claims.",
    "A missing gift instruction exposes a requirement such as packaging, messaging or receipt handling. Explain the actual available option rather than implying every seller offers the requested service.",
    "A future improvement should address a concrete selection or coordination obstacle. Evaluate the proposed change against available gift services without treating one buyer's preference as universal."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which gift option were you looking for.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: was the delivery or collection arrangement clear.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what product information helped you choose.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which gift-specific instruction was missing.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would make a future gift purchase easier.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}