# Landing page action clarity survey

Check whether visitors understand the next action.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. What do you expect after clicking?

Answer: ____________________

## 2. What commitment do you think is required?

Answer: ____________________

## 3. What label would make the action clearer?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: visitors expect a download but the button opens signup.
2. Perceived commitment distinguishes registration, payment, contact and other expectations behind the same button. Explain the action's actual consequence beside the CTA, rather than assuming a click demonstrates informed intent or purchase interest.
3. Turn the requested improvement into a testable next step. One illustrative action is: label the actual destination and required step.

Interpretation caution: Do not imply a free trial without verified terms.