{
  "title": "Logo recognition research survey",
  "questions": [
    "What do you associate with this symbol?",
    "Which detail is difficult to distinguish?",
    "Where would the symbol need a label?"
  ],
  "question_notes": [
    "Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: viewers confuse a decorative mark with a navigation icon.",
    "A hard-to-distinguish detail identifies where the proposed mark may lose meaning at the viewed size or setting. Test an appropriate alternative, while separating visual recognition from assumptions about brand familiarity or appeal.",
    "Turn the requested improvement into a testable next step. One illustrative action is: test the mark with a readable product name."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Do not use recognition alone as trademark evidence."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Test the mark with a readable product name."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}