If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. What do you associate with this symbol? Which detail is difficult to distinguish? Where would the symbol need a label? Author notes / illustrative keys where applicable: 1. Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: viewers confuse a decorative mark with a navigation icon. 2. A hard-to-distinguish detail identifies where the proposed mark may lose meaning at the viewed size or setting. Test an appropriate alternative, while separating visual recognition from assumptions about brand familiarity or appeal. 3. Turn the requested improvement into a testable next step. One illustrative action is: test the mark with a readable product name.