# Member referral interest survey

Understand whether members can explain an association to others.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Who might find the membership useful?

Answer: ____________________

## 2. Which benefit would you mention first?

Answer: ____________________

## 3. What would make it easier to explain membership?

Answer: ____________________

## 4. What question would a prospective member ask?

Answer: ____________________

## 5. Would you prefer to share a resource independently?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. A potential audience reveals how members understand the association's relevance. Ask for a type of person or need, not names or private details of prospective referrals.
2. The benefit mentioned first identifies what a member can explain most concretely. Use that context to improve accurate referral material without implying the same benefit matters to every audience.
3. Explanation barriers reveal unclear membership scope, terminology or available information. Provide a verified resource that addresses the gap rather than encouraging members to invent benefits or eligibility claims.
4. Anticipated questions expose information prospective members would need before deciding. Clarify actual terms and activities without equating a member's prediction with direct evidence from prospective applicants.
5. Independent sharing preferences help distinguish a useful resource from pressure to introduce someone personally. Offer an optional route without treating willingness to refer as permission to disclose another person's details.

Interpretation caution: Interest in referring someone is not consent to share their personal details.
