{
  "title": "Membership renewal survey",
  "questions": [
    "Which membership benefit have you actually used?",
    "What would most influence your renewal decision?",
    "Which benefit needs a clearer explanation?",
    "Which benefit needs an easier access path?",
    "What would help you compare your options before renewal?"
  ],
  "question_notes": [
    "Distinguish benefits the member actually used from benefits they recognize by name. Investigate access and usefulness separately before changing the membership offer.",
    "Identify the consideration driving the upcoming renewal decision, such as relevance or access. Treat stated priorities as decision context rather than a forecast of confirmed renewals.",
    "Locate a benefit whose purpose or conditions remain unclear. Improve its explanation before interpreting low use as evidence that members do not value it.",
    "Find friction between recognizing a benefit and reaching its actual use route. Clarify eligibility and navigation without promising access beyond the verified membership terms.",
    "Identify the information needed to compare continuing membership with other options. Provide accurate scope and terms without inventing value estimates or interpreting research as cancellation notice."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which membership benefit have you actually used.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would most influence your renewal decision.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which benefit needs a clearer explanation.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which benefit needs an easier access path.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would help you compare your options before renewal.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}