{
  "title": "Museum visitor experience survey",
  "questions": [
    "Which part of the exhibition was most engaging?",
    "Which explanation needed more context?",
    "How easy was it to find your way?",
    "What access information would help before arrival?",
    "What would you explore on a future visit?"
  ],
  "question_notes": [
    "Engaging exhibits reveal which content connected with a visitor's interest. Preserve the reason and actual area visited rather than assuming popularity proves learning or represents all museum audiences.",
    "Missing context identifies where an exhibit assumes knowledge visitors may not have. Add a relevant explanation or reference without simplifying away important uncertainty in the interpretation.",
    "Navigation experience shows whether visitors can connect their intended destination with available directions. Investigate the confusing junction or label independently rather than judging the entire visit through wayfinding alone.",
    "Previsit access needs expose information required to evaluate the visit's practical arrangements. Provide checked route and format details without requesting diagnoses or claiming that every visitor's needs are met.",
    "Future interests suggest content visitors may want to explore beyond their current route. Treat them as programming hypotheses, recognizing that stated interest does not guarantee a return visit."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which part of the exhibition was most engaging.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which explanation needed more context.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: how easy was it to find your way.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what access information would help before arrival.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would you explore on a future visit.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}