{
  "title": "Newsletter welcome sequence survey",
  "questions": [
    "What content did you expect next?",
    "Which frequency statement was unclear?",
    "What preference instruction was missing?"
  ],
  "question_notes": [
    "Read for content expectation. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for frequency. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for preference route. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for content expectation. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 2,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for frequency. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 3,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for preference route. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}