If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. How likely are you to recommend us to a friend or colleague? Answer from 0 to 10. What is the main reason for your score? Which part of your recent experience influenced your answer? What would make recommending us easier? What should we understand about the context of your response? Author notes / illustrative keys where applicable: 1. The recommendation rating supplies the defined zero-to-ten input for NPS grouping. Keep the scale consistent; the resulting score describes respondents and cannot explain the reason for sentiment on its own. 2. The reason adds explanatory context to a recommendation score. Preserve the respondent's stated driver without assuming that the same rating has the same meaning across customers. 3. A recent touchpoint links the rating to an experience the team can investigate. Distinguish that event from longer-term perceptions before attributing a change in NPS to one interaction. 4. Conditions for recommending reveal obstacles that may be practical, relational or situational. Explore a concrete change without treating a stated intention as an actual referral or guaranteed higher score. 5. Response context helps interpret differences in tenure, recent use or situations represented. Avoid collecting unnecessary identifiers and do not assume contextual explanation makes a voluntary sample representative.