{
  "title": "Product activation survey",
  "questions": [
    "What result did you hope to get first?",
    "Which step delayed reaching that result?",
    "Have you reached it, or are you still blocked?",
    "What example would help you understand the first task?",
    "Which setup step could be postponed until later?"
  ],
  "question_notes": [
    "Establish the first useful result the customer wanted; completing setup is only one possible milestone.",
    "Locate the step delaying that result rather than assuming account creation was the largest barrier.",
    "Keep achieved and still-blocked outcomes separate so activation is not inferred from sign-in activity.",
    "Identify an example that would explain the first task instead of adding unrelated onboarding content.",
    "Find setup that could wait without assuming permissions, security checks, or essential configuration can be skipped."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Establish the first useful result the customer wanted; completing setup is only one possible milestone.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Locate the step delaying that result rather than assuming account creation was the largest barrier.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Keep achieved and still-blocked outcomes separate so activation is not inferred from sign-in activity.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Identify an example that would explain the first task instead of adding unrelated onboarding content.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Find setup that could wait without assuming permissions, security checks, or essential configuration can be skipped.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}