{
  "title": "Product animation explanation survey",
  "questions": [
    "What sequence did it show?",
    "Which transition was unclear?",
    "What static alternative was missing?"
  ],
  "question_notes": [
    "Read for sequence meaning. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for transition. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for alternative. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for sequence meaning. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 2,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for transition. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 3,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for alternative. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}