{
  "title": "Product comparison information survey",
  "questions": [
    "Which options were you comparing?",
    "What difference mattered most to your decision?",
    "Which specification or description was unclear?",
    "What example would help explain the difference?",
    "What information was missing before choosing?"
  ],
  "question_notes": [
    "The compared options establish the scope of the buyer's decision. Preserve the relevant attributes without requesting private purchasing records or assuming every option is genuinely interchangeable.",
    "A decisive difference shows which verified attribute matters to the intended use. Clarify that comparison rather than highlighting an advantage merely because it appears favorable in marketing.",
    "An unclear specification reveals where terminology or measurement context prevents comparison. Explain the documented meaning and units without inventing competitor features or unsupported performance claims.",
    "A useful example can show how an actual product difference affects a normal task. Label illustrative scenarios and verify the underlying specifications rather than presenting imagined outcomes as customer evidence.",
    "Missing prechoice information reveals a gap the existing comparison failed to cover. Add verified context that supports the decision without interpreting uncertainty as proof that an option is unsuitable."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which options were you comparing.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what difference mattered most to your decision.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which specification or description was unclear.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what example would help explain the difference.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what information was missing before choosing.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}