{
  "title": "Product tagline survey",
  "questions": [
    "What benefit do you think is described?",
    "Which claim needs clarification?",
    "What example would support the meaning?"
  ],
  "question_notes": [
    "Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: readers interpret a broad claim as an automatic capability.",
    "An ambiguous claim reveals where a short statement invites unsupported assumptions about the product. Clarify its verified task or scope, without interpreting a respondent's reading as evidence that the claimed benefit exists.",
    "Find a concrete, verified task example that would clarify the tagline’s meaning. Label illustrative details and preserve capability limits rather than inventing performance evidence."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Do not make unsupported performance promises."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Use a precise statement tied to verified behavior."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}