# Product tagline survey

Understand meaning conveyed by a short product statement.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. What benefit do you think is described?

Answer: ____________________

## 2. Which claim needs clarification?

Answer: ____________________

## 3. What example would support the meaning?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: readers interpret a broad claim as an automatic capability.
2. An ambiguous claim reveals where a short statement invites unsupported assumptions about the product. Clarify its verified task or scope, without interpreting a respondent's reading as evidence that the claimed benefit exists.
3. Find a concrete, verified task example that would clarify the tagline’s meaning. Label illustrative details and preserve capability limits rather than inventing performance evidence.

Interpretation caution: Do not make unsupported performance promises.
