{
  "title": "Customer referral experience survey",
  "questions": [
    "What made the introduction easy or difficult?",
    "Which next step needed explanation?",
    "What feedback did you want afterward?"
  ],
  "question_notes": [
    "Use this answer to locate the part of the experience that needs explanation. The example issue to investigate is: referrers receive no confirmation of the introduction.",
    "An unclear next step shows where a voluntary introduction lacks responsibilities or expectations. Clarify who contacts whom under the agreed process, without treating a referral as permission for unrestricted marketing contact.",
    "Turn the requested improvement into a testable next step. One illustrative action is: send an appropriate acknowledgment and next step."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Do not disclose the referred person's private activity."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Send an appropriate acknowledgment and next step."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "field_protocol": null,
  "editorial_sections": [],
  "note": "Examples to adapt. Not a validated instrument; manual editorial data, not a product import payload."
}