{
  "title": "Retail appointment shopping survey",
  "questions": [
    "What did you expect from the appointment?",
    "Which preparation detail was unclear?",
    "What location information was missing?"
  ],
  "question_notes": [
    "Read for expectation. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for preparation. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.",
    "Read for location. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for expectation. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 2,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for preparation. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    },
    {
      "question": 3,
      "format": "Optional free text; none or not applicable accepted",
      "reason": "Read for location. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}