If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate. What did you expect from the appointment? Which preparation detail was unclear? What location information was missing? Author notes / illustrative keys where applicable: 1. The expectation reveals what service the shopper thinks the appointment includes. 2. The unclear preparation identifies an administrative detail to explain. 3. The missing location shows what public meeting-point direction is needed.