# Retail sample display survey

Assess sample display information.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. What could you learn from the sample?

Answer: ____________________

## 2. Which comparison was difficult?

Answer: ____________________

## 3. What information was missing?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Read for sample usefulness. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
2. Read for comparison friction. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.
3. Read for information gap. Keep the specific explanation in the respondent’s own words rather than converting it into an unexplained overall satisfaction score.

Interpretation caution: Do not imply representative product quality.