# Retail shelf labels survey

Assess shelf label comprehension.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which product did the label describe?

Answer: ____________________

## 2. What price unit was unclear?

Answer: ____________________

## 3. What comparison information was missing?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Look for product scope.
2. Look for unit meaning.
3. Look for comparison need.

Interpretation caution: Not proof of pricing accuracy.


## Illustrative finding and follow-up

Observation: Shelf labels omit unit quantities.

Action to test: Display checked unit context.

Follow-up: After the proposed change, ask relevant participants whether this original issue still occurs: Shelf labels omit unit quantities. Record what they experienced, including none or not applicable; changes in the sample do not establish causation.