{
  "title": "Retail store visit survey",
  "questions": [
    "Could you find the item or section you wanted?",
    "Was assistance available when needed?",
    "What would improve the checkout experience?",
    "Was the information at the shelf or display sufficient?",
    "What would help someone find assistance sooner?"
  ],
  "question_notes": [
    "Locate where shoppers searched for an item or section and whether signs supported that task. Include visitors who did not buy rather than assume completed purchases.",
    "Check whether help was available at the point a shopper needed it. Separate inability to locate assistance from the usefulness of advice once received.",
    "Find a checkout change tied to the actual store visit, such as clearer queue information. Investigate the proposed improvement separately from opinions about product quality.",
    "Identify missing shelf or display information needed to evaluate the item. Improve the relevant description without assuming that supplying more information guarantees a purchase.",
    "Locate a cue or contact route that would make assistance easier to find. Test it at the relevant point instead of simply increasing promotional signage."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: could you find the item or section you wanted.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: was assistance available when needed.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would improve the checkout experience.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: was the information at the shelf or display sufficient.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what would help someone find assistance sooner.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}