# Retail store visit survey

Understand browsing, assistance, and checkout separately.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Could you find the item or section you wanted?

Answer: ____________________

## 2. Was assistance available when needed?

Answer: ____________________

## 3. What would improve the checkout experience?

Answer: ____________________

## 4. Was the information at the shelf or display sufficient?

Answer: ____________________

## 5. What would help someone find assistance sooner?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Locate where shoppers searched for an item or section and whether signs supported that task. Include visitors who did not buy rather than assume completed purchases.
2. Check whether help was available at the point a shopper needed it. Separate inability to locate assistance from the usefulness of advice once received.
3. Find a checkout change tied to the actual store visit, such as clearer queue information. Investigate the proposed improvement separately from opinions about product quality.
4. Identify missing shelf or display information needed to evaluate the item. Improve the relevant description without assuming that supplying more information guarantees a purchase.
5. Locate a cue or contact route that would make assistance easier to find. Test it at the relevant point instead of simply increasing promotional signage.

Interpretation caution: Allow shoppers who did not buy to answer without assuming a purchase.


## Illustrative finding and follow-up

Observation: Illustrative visitors find the item but need more information before deciding.

Action to test: Improve the relevant product information and make assistance easier to request.

Follow-up: After testing the action, revisit this original observation: Illustrative visitors find the item but need more information before deciding. Repeat the relevant experience prompts with people who encountered the change. Compare specific explanations and sample differences; do not claim causation from the before-and-after responses.