{
  "title": "Sales demonstration feedback survey",
  "questions": [
    "Which question did you want the demonstration to answer?",
    "Was that question addressed clearly?",
    "What task would you like to see demonstrated next?",
    "Which claim needs supporting evidence?",
    "Who else needs information before a decision?"
  ],
  "question_notes": [
    "Establish the buyer's original question before evaluating the quality of the presentation.",
    "Check whether that question was answered, rather than whether the demonstration was impressive.",
    "Find a task whose demonstration would resolve remaining uncertainty; avoid repeating the same generic product tour.",
    "Invite requests for evidence without assuming a presented claim is already substantiated.",
    "Identify the roles still needing information without requesting private stakeholder contact details."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Establish the buyer's original question before evaluating the quality of the presentation.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Check whether that question was answered, rather than whether the demonstration was impressive.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Find a task whose demonstration would resolve remaining uncertainty; avoid repeating the same generic product tour.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Invite requests for evidence without assuming a presented claim is already substantiated.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Identify the roles still needing information without requesting private stakeholder contact details.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "field_protocol": null,
  "editorial_sections": [],
  "note": "Examples to adapt. Not a validated instrument; manual editorial data, not a product import payload."
}