{
  "title": "Marketplace seller onboarding survey",
  "questions": [
    "Were listing requirements clear?",
    "Which setup instruction caused difficulty?",
    "What information was requested unexpectedly?",
    "Was it clear how to check a completed listing?",
    "What support would help with the next listing?"
  ],
  "question_notes": [
    "Listing requirements determine whether new sellers can prepare suitable information before submission. Clarify the named content or format requirement without treating perceived readiness as platform approval.",
    "A difficult setup instruction locates friction in the seller's first listing workflow. Inspect the relevant step using synthetic data rather than asking for account credentials or private inventory records.",
    "Unexpected requests reveal where onboarding failed to explain required information in advance. Improve the explanation and collection scope without encouraging disclosure of sensitive seller details in feedback.",
    "A review route helps sellers check the submitted listing's actual content and state. Distinguish saved, submitted and approved statuses before rewriting guidance or suggesting publication has succeeded.",
    "Support needs show which uncertainty is likely to recur in another listing. Offer a verified help route or example while preserving the seller's responsibility to check actual platform requirements."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: were listing requirements clear.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which setup instruction caused difficulty.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what information was requested unexpectedly.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: was it clear how to check a completed listing.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what support would help with the next listing.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "field_protocol": null,
  "editorial_sections": [],
  "note": "Examples to adapt. Not a validated instrument; manual editorial data, not a product import payload."
}