{
  "title": "Store navigation survey",
  "questions": [
    "Which area was difficult to find?",
    "What sign label was unclear?",
    "What direction would help?"
  ],
  "question_notes": [
    "A hard-to-find area identifies the destination and route where store directions failed. Preserve the starting context without assuming everyone navigates through visual signs.",
    "An unclear sign label reveals where store terminology does not connect to the customer's destination. Align verified area and service names, without assuming one person's route represents all navigation needs or accessible paths.",
    "A helpful direction identifies the missing route cue or junction information. Verify the destination and usable route before revising signs or maps."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short text",
      "reason": "Retain the specific point or condition described; avoid replacing it with an unexplained rating."
    },
    {
      "question": 2,
      "format": "Optional written explanation",
      "reason": "Keep context that distinguishes different experiences. Do not assume all visitors use visual signs."
    },
    {
      "question": 3,
      "format": "Optional improvement suggestion",
      "reason": "Keep the suggested change separate from whether it has been tested. Place clear directional signs at key junctions."
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}