{
  "title": "Subscription box feedback survey",
  "questions": [
    "Which item was most useful to you?",
    "What did not match the expectations set for this box?",
    "What balance of familiar and new items would you prefer?",
    "Which preference should future selections take into account?",
    "What information would help explain why an item was included?"
  ],
  "question_notes": [
    "Connect a received item with the subscriber's actual use so selection feedback is grounded in experience. One useful item does not establish satisfaction with the entire subscription.",
    "Locate the difference between the box's stated expectations and its contents. Investigate the description or selection issue without assuming the mismatch represents every delivery.",
    "Explore the preferred balance between familiar and unfamiliar items for this subscriber. Test selection options rather than infer that all customers want the same degree of novelty.",
    "Identify a relevant preference that could inform future selection, within the actual service's capabilities. A requested preference does not establish that individualized selection is supported.",
    "Find the explanation needed to understand an item's purpose or inclusion. Clarify the actual selection rationale without inventing personal suitability or guaranteed value claims."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which item was most useful to you.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what did not match the expectations set for this box.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what balance of familiar and new items would you prefer.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: which preference should future selections take into account.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Let people explain the experience in their own words. Review this answer for: what information would help explain why an item was included.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "field_protocol": null,
  "editorial_sections": [],
  "note": "Examples to adapt. Not a validated instrument; manual editorial data, not a product import payload."
}