# Subscription box feedback survey

Understand the match between contents and customer expectations.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which item was most useful to you?

Answer: ____________________

## 2. What did not match the expectations set for this box?

Answer: ____________________

## 3. What balance of familiar and new items would you prefer?

Answer: ____________________

## 4. Which preference should future selections take into account?

Answer: ____________________

## 5. What information would help explain why an item was included?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Connect a received item with the subscriber's actual use so selection feedback is grounded in experience. One useful item does not establish satisfaction with the entire subscription.
2. Locate the difference between the box's stated expectations and its contents. Investigate the description or selection issue without assuming the mismatch represents every delivery.
3. Explore the preferred balance between familiar and unfamiliar items for this subscriber. Test selection options rather than infer that all customers want the same degree of novelty.
4. Identify a relevant preference that could inform future selection, within the actual service's capabilities. A requested preference does not establish that individualized selection is supported.
5. Find the explanation needed to understand an item's purpose or inclusion. Clarify the actual selection rationale without inventing personal suitability or guaranteed value claims.

Interpretation caution: Feedback on one box may not describe the full subscription experience.