{
  "title": "Top-two-box scores: count the eligible ratings",
  "questions": [
    "What does the lowest rating label mean to you?",
    "What does the highest rating label mean to you?",
    "Which two labels would describe a favourable experience, and why?",
    "What would you choose if you had not experienced the service?"
  ],
  "question_notes": [
    "Check that the low endpoint refers to the intended negative experience.",
    "Verify the high endpoint’s direction rather than relying on numeric code alone.",
    "Test how people interpret the selected favourable categories.",
    "Keep non-exposure separate from neutral experience."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Optional short open text",
      "reason": "Check that the low endpoint refers to the intended negative experience.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Optional short open text",
      "reason": "Verify the high endpoint’s direction rather than relying on numeric code alone.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Optional short open text",
      "reason": "Test how people interpret the selected favourable categories.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Optional short open text",
      "reason": "Keep non-exposure separate from neutral experience.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "field_protocol": {
    "send_when": "Pilot scale wording before fielding the main survey with people who have and have not experienced the service.",
    "decision_owner": "The questionnaire owner approves endpoint labels; the analyst retains the valid-answer rule.",
    "followup": "Review changed label interpretation before deciding whether later numeric summaries are comparable.",
    "response_handling": "Pilot questions are free text. This worksheet’s scale counts are manually supplied examples, not a claim about native rating-field or scoring availability."
  },
  "editorial_sections": [],
  "note": "Examples to adapt. Not a validated instrument; manual editorial data, not a product import payload."
}