{
  "title": "Trade show conversation survey",
  "questions": [
    "Which problem were you discussing with our team?",
    "What information would help you evaluate a next step?",
    "Would you like follow-up, and on which topic?",
    "What timeline would make a follow-up useful?",
    "Which information would you prefer to review independently?"
  ],
  "question_notes": [
    "Record the problem discussed so follow-up can continue that conversation rather than restart a sales pitch.",
    "Find information needed for a decision without assuming the visitor is ready to buy.",
    "Make follow-up preference explicit and optional; participation in a survey does not establish marketing consent.",
    "Ask for useful timing rather than interpreting urgency from event attendance.",
    "Respect independent evaluation preferences; a download request does not necessarily mean the person wants a meeting."
  ],
  "answer_guidance": [
    {
      "question": 1,
      "format": "Short open text",
      "reason": "Record the problem discussed so follow-up can continue that conversation rather than restart a sales pitch.",
      "optional": true
    },
    {
      "question": 2,
      "format": "Short open text",
      "reason": "Find information needed for a decision without assuming the visitor is ready to buy.",
      "optional": true
    },
    {
      "question": 3,
      "format": "Short open text",
      "reason": "Make follow-up preference explicit and optional; participation in a survey does not establish marketing consent.",
      "optional": true
    },
    {
      "question": 4,
      "format": "Short open text",
      "reason": "Ask for useful timing rather than interpreting urgency from event attendance.",
      "optional": true
    },
    {
      "question": 5,
      "format": "Short open text",
      "reason": "Respect independent evaluation preferences; a download request does not necessarily mean the person wants a meeting.",
      "optional": true
    }
  ],
  "respondent_instruction": "If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.",
  "note": "Examples to adapt. Not a validated instrument."
}