# Trade show conversation survey

Discover what visitors need after a booth conversation.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

## 1. Which problem were you discussing with our team?

Answer: ____________________

## 2. What information would help you evaluate a next step?

Answer: ____________________

## 3. Would you like follow-up, and on which topic?

Answer: ____________________

## 4. What timeline would make a follow-up useful?

Answer: ____________________

## 5. Which information would you prefer to review independently?

Answer: ____________________

## Author notes / illustrative keys where applicable

1. Record the problem discussed so follow-up can continue that conversation rather than restart a sales pitch.
2. Find information needed for a decision without assuming the visitor is ready to buy.
3. Make follow-up preference explicit and optional; participation in a survey does not establish marketing consent.
4. Ask for useful timing rather than interpreting urgency from event attendance.
5. Respect independent evaluation preferences; a download request does not necessarily mean the person wants a meeting.

Interpretation caution: Keep follow-up permission separate from feedback and do not imply consent from a booth visit.


## Illustrative finding and follow-up

Observation: Illustrative visitors ask for product details but do not request a sales call.

Action to test: Share the requested resource and respect the separately recorded follow-up preference.

Follow-up: After testing the action, revisit this original observation: Illustrative visitors ask for product details but do not request a sales call. Repeat the relevant experience prompts with people who encountered the change. Compare specific explanations and sample differences; do not claim causation from the before-and-after responses.