Survey design and interpretation / Survey guide

Survey methods · Worked example

Percentages for multiple survey selections or themes

Choose between respondent shares and selection shares when one person can contribute multiple survey categories.

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Editable examplesPractical guidanceNo-code starting point

WHAT TO READ · WHAT TO TEST

Observation

Synthetic coding from 12 people: connection issues mentioned by five, access by four and instructions by seven; 16 mentions include overlap.

Interpretation boundary

A multi-theme count is not a single-choice distribution. Define whether the unit is people, answers or mentions and do not imply statistical independence.

Next experiment

Report instructions as seven of 12 people, approximately 58.3%, or seven of 16 mentions, 43.75%, with the denominator stated.

Illustrative scenario. These are not real response counts or findings.

A useful starting point

Free-text pilot questions

A reviewer has coded optional free-text answers from 12 people into three issue categories. Some people mention more than one issue, and the draft treats the chart as a single-choice split.

If nothing was unclear or difficult, say so. Skip questions about steps you did not experience; use not applicable where appropriate.

QUESTION 01

Which issues, if any, did you encounter during the task?

Allow more than one issue and a none route without assuming difficulty.

QUESTION 02

Which issue most affected your next step?

Distinguish a primary concern from a list of all mentioned themes.

QUESTION 03

Were two issues part of the same incident or separate experiences?

Avoid treating multiple mentions as independent people or incidents.

QUESTION 04

What issue category is missing or poorly described?

Check category meaning before coding free-text responses.

Download the questions as text ↓

Examples to adapt, rather than a validated research instrument.

Before you send it

Check what your wording assumes.

BEFORE / LEADING

Choose the only issue you had.

AFTER / CONTEXTUAL

Which issues, if any, did you encounter during the task?

The revision allows multiple or no issues; the subsequent coding rule must preserve that distinction.

Choose the response format

Make room for the explanation.

Suggested formats for this example questionnaire
QuestionSuggested formatWhat to preserve
Which issues, if any, did you encounter during the task?Optional short open textAllow more than one issue and a none route without assuming difficulty.
Which issue most affected your next step?Optional short open textDistinguish a primary concern from a list of all mentioned themes.
Were two issues part of the same incident or separate experiences?Optional short open textAvoid treating multiple mentions as independent people or incidents.
What issue category is missing or poorly described?Optional short open textCheck category meaning before coding free-text responses.

Make questions optional where appropriate. If you add a rating scale, label its endpoints, keep one idea per question, and retain a follow-up for reasons. These examples are not a validated measurement instrument.

From question to next step

Make the feedback useful.

01

Set the decision

Pilot the category descriptions after a specific task, before using them to code a broader response set.

02

Invite relevant voices

Report instructions as seven of 12 people, approximately 58.3%, or seven of 16 mentions, 43.75%, with the denominator stated.

03

Choose an action

Reconcile the per-person coding ledger before comparing percentages; preserve people with no issue and multiple themes.

A worked interpretation example

From a comment to a practical next step.

Illustrative scenario. These are not customer results.

01 / OBSERVE

Keep the finding specific

Synthetic coding from 12 people: connection issues mentioned by five, access by four and instructions by seven; 16 mentions include overlap.

02 / INVESTIGATE

Choose an action to test

Report instructions as seven of 12 people, approximately 58.3%, or seven of 16 mentions, 43.75%, with the denominator stated.

03 / FOLLOW UP

Check the experience again

Reconcile the per-person coding ledger before comparing percentages; preserve people with no issue and multiple themes.

Read the answers carefully

Limits to preserve

A multi-theme count is not a single-choice distribution. Define whether the unit is people, answers or mentions and do not imply statistical independence.

Chart note: instructions appear in seven of 12 people’s answers (58.3%) and seven of 16 coded mentions (43.75%). The views answer different questions.

Run a focused feedback cycle

Plan the invitation, review and follow-up.

When and whom to ask

Pilot the category descriptions after a specific task, before using them to code a broader response set.

Who reviews the finding

The analyst owns the person-versus-mention denominator; the questionnaire reviewer checks category wording.

What to check after a change

Recalculate both views from the same coded records and verify that totals reconcile without assuming categories are exclusive.

Handle responses carefully

The pilot uses free-text questions. Category counts are a separate manual coding example; no native multi-select, scoring or import feature is promised.

A worked measurement study

Inspect the data. Trace the decision.

Every record here is synthetic. Use the rule to review your own evidence before taking action.

Invented records · inspect every count

Inspect the synthetic example
ThemePeople mentioningShare of 12 peopleShare of 16 mentions
Connection55/12 ≈41.7%5/16 =31.25%
Access44/12 ≈33.3%4/16 =25%
Instructions77/12 ≈58.3%7/16 =43.75%

On small screens, scroll a wide table sideways to see all columns.

Download example data (.csv) · Download method worksheet (.json)

Try the arithmetic

Local calculation sandbox

Change the invented inputs to explore the rule. Inputs stay in this browser; nothing is sent or saved.

58.33 % people mentioning the theme

The written example remains below if JavaScript is unavailable. A calculation does not validate a sample, instrument or forecast.

Work through the rule

Mentions = 5+4+7=16. Respondent shares sum to 16/12×100≈133.3% because people can mention multiple themes. Mention shares sum to 100%.

Chart note: instructions appear in seven of 12 people’s answers (58.3%) and seven of 16 coded mentions (43.75%). The views answer different questions.

Keep evidence and inference separate

Observed

Three coded counts with an explicit overlap rule

Supports respondent or mention shares when labelled.

Unknown

Independent incident counts or population prevalence

Do not treat overlapping mentions as separate people.

Next check

Reconcile counts to the per-person coding ledger

Retain none and multi-theme cases.

Before you send it

Questions, answered.

May percentages add to more than 100%?

Yes when the denominator is people and each can appear in several categories. Explain the coding rule.

When should the shares sum to 100%?

The mention-share view divides each category by all mentions; it describes mentions rather than people.

Does this require a multi-select product field?

No. These examples can be coded manually from free text; supported product fields must be checked separately.

Can I load this example automatically?

No. Copy or download the free-text pilot questions and adapt them in your draft. The registration link does not import them. The calculation worksheet is a separate manual example; verify supported fields and features in your account.

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Adapt these pilot questions in SurveyTeams

Use these examples to draft your questionnaire. Create a survey draft, add questions, and check the respondent preview in SurveyTeams. Additional features depend on your account and plan.

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